Sartaj London (sartaj-london.co.uk) is a free, independently run review site covering castle casinos and online gaming platforms available to players in Great Britain. To keep this site running at no charge to you, we sometimes earn a commission when you click through to an operator and take a qualifying action — such as registering an account or making a deposit. This commission comes entirely from the casino operator, never from your pocket. You will never pay more for a bonus, game, or service because you arrived via a link on sartaj-london.co.uk.
What Affiliate Links Are
An affiliate link is a specially tracked URL. When you click one of our casino links, a small piece of data tells the operator that sartaj-london.co.uk referred you. If you then complete a qualifying action — like opening an account or depositing — the operator pays us a referral fee. This is a standard, widely used practice across the online publishing industry, and it is how many free-to-read review websites are funded. The tracking is completely transparent, and using or ignoring our links makes absolutely no difference to the terms, bonuses, or experience you receive at the casino itself.
How We Earn
The table below breaks down the most common ways sartaj-london.co.uk may earn a commission, and what — if anything — each action costs you.
| Action | Who Pays the Commission | Cost to You |
|---|---|---|
| You click a review or bonus link on our site | No payment triggered yet | £0 — completely free |
| You register a new player account at a casino | The casino operator | None |
| You make a qualifying deposit and play | The casino operator (from their marketing budget) | None — your deposit amount is unaffected |
| You claim a welcome bonus via our link | The casino operator | None — bonus terms remain identical |
How This Affects Our Reviews
The short answer is: it does not. Editorial independence is the foundation of everything we publish on sartaj-london.co.uk. Rankings, scores, and recommendations are never for sale. No casino can pay to improve its position in our lists, and no operator can ask us to remove or soften a negative finding. If a casino has poor customer support, confusing withdrawal policies, or weak responsible gambling tools, we say so — regardless of whether we have an affiliate relationship with them. We also review and list casinos with whom we have no commercial arrangement at all, because our readers deserve a complete, honest picture of the UK market.
Our Review Methodology
Every castle casino featured on sartaj-london.co.uk is assessed against the same consistent set of criteria before any recommendation is made:
- Licensing & regulation — valid UK Gambling Commission (UKGC) licence verified
- Welcome bonuses & ongoing promotions — wagering requirements, time limits, and fairness
- Game library — range, quality, and software providers available to GB players
- Payment methods — deposit and withdrawal options, processing times, and fees
- Customer support — availability, response speed, and helpfulness tested directly
- Responsible gambling tools — deposit limits, self-exclusion, and player protection features
FTC & Regulatory Compliance
In accordance with the United States Federal Trade Commission's guidelines on endorsements and testimonials, and consistent with best practices recognised by the UK's Advertising Standards Authority (ASA), sartaj-london.co.uk discloses all material connections to casino operators. Where a commercial relationship exists, it is a material connection that could influence content, and we are required — and committed — to making that clear. This page, along with in-context labels on relevant links and reviews, fulfils that disclosure obligation. We update our disclosures whenever our commercial relationships change.
Your Choice
You are never obligated to use our affiliate links. Every casino we review can be found by searching directly, and you are completely free to visit any operator's website independently. Using our links costs you nothing extra and simply helps us keep sartaj-london.co.uk free, up to date, and independent. We appreciate your support, but the choice is always yours.
Questions
If you have any questions about how our affiliate relationships work, want to know whether a specific link is tracked, or would like to raise a concern about a review, please get in touch. You can contact the sartaj-london.co.uk editorial team directly via the contact page on our website. We aim to respond to all enquiries within two business days and are committed to full transparency with our readers.